NO MORE SCATTERGUN MARKETING…
Turn funding into traction
Market-led positioning + go-to-market clarity for funded founders (and their investors).
We help you pick the right segment, sharpen the message, and focus spend where it converts.
Strategy, workshops, and advisory. No faff. Just traction.
Sound like you?
If any of this feels familiar… you’re in the right place.
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You’ve raised (or are about to) and every month now has a scoreboard.
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Marketing has become “more of everything” – channels, spend, content – but not more traction.
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Your targeting is too broad, so CAC* rises and “leads” don’t turn into revenue.
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You need a plan you can explain to your team – and defend to investors.
*CAC – nope we weren’t being rude – if you don’t know, it stands for Customer Acquisition Costs…
Growth comes by fixing the upstream decisions
Funnels, campaigns, and content don’t fix fuzzy positioning.
We start where traction actually starts: market choice.
Then we turn it into a clear message, a focused channel plan, and an execution rhythm your team can run.
Choose the market
(Segmentation that’s real)
Sharpen the message
(Why you win, in plain English)
Focus the system
(Channels, spend, stop-list, metrics)
What changes when targeting becomes real
When you stop aiming at “everyone” and choose the segment you can actually win, everything downstream improves – ads, webinars, sales calls, conversion, and confidence.
Reduce wasted spend and reallocate to what works
Increase lead quality and conversion
By targeting the right audience instead of everyone, clients achieve phenomenal results…
-80%
Ad spend
200%
Increase in leads
445%
Return on investment
Pivot
From DTC to B2B
5x
Higher conversions
Faster
Decision making
Ways to work together
Pick the level of support you need – all routes start with getting market clarity. It’s non-negotiable.
Positioning Reset
OUTCOMES:
Chosen segment(s), messaging spine, channel focus, stop-list
BEST FOR:
“We need clarity fast”
Traction Sprint
OUTCOMES:
Go-to-market plan + execution rhythm + measurement
BEST FOR:
“We need momentum that sticks”
Growth Partner
OUTCOMES:
Advisory, decision support, accountability, optimisation
How we work
We keep it simple. No bollox. Just 3 steps:
- Diagnose: what’s noise vs what’s signal
- Decide: segment, message, focus, stop-list
- Deploy: execution rhythm + metrics that drive action
Further details, timelines, and deliverables can be found on our service pages.
We also…
We also deliver keynotes, workshops + Exec-Ed partnerships.
Talks that cut the noise + change decisions
Keynotes and workshops on market-led growth, positioning, and focus.
Executive + professional education growth support
Market-led positioning and recruitment that improves fit and enrolment.
Why Business Bollox?
Hi, I’m Emma, cheekily titled as the Chief Bolloxologist®.
My team and I help leaders to replace marketing chaos with market clarity, and turn that clarity into traction you can measure.
The No Bollox Bursary
A portion of revenue from our work funds training and support for SMEs who don’t have budgets – because good businesses shouldn’t lose to noise.
Ready to stop guessing?
No hard sell.
If we’re not a fit, we’ll tell you.